We Make Selling Your Home Simple, Fast, & Profitable

We know that your home is likely your most valuable asset. You have invested time, money, sweat, and maybe even a few tears into it. You have built up equity by paying down the mortgage and making painstaking improvements and renovations. That’s why we take the responsibility of maximizing your hard earned equity through a successful home sale seriously. We handle every detail of listing your home to ensure that it is properly priced, staged, photographed, marketed, negotiated, and brought to closing. Our comprehensive & proven marketing plan includes cutting-edge features like 3D virtual tours, professional HDR photography, drone photography & videography, digital staging, targeted social media campaigns, & broker to broker email marketing. Check out our current numbers below to see why we are so confident:

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4.33 Offers Per Listing

6% Over Asking Price

7 Days On Market

5 Star Reviews

Our Listing Services

COMPARATIVE MARKET ANALYSIS (CMA)

We view pricing a home as a collaboration between us and our sellers.  We will value your property through a thorough Comparative Market Analysis report using current listing price data from past sold comparable property sales.  We then combine the CMA with your goals & timeline for the sale to determine a price that is both competitive with the market and your goals for the final outcome.   

PROFESSIONAL HDR PHOTOGRAPHY & STAGING ASSISTANCE

We’ll provide staging advice to ensure your home is shown at its best.   We then use advanced HDR photography techniques to make your home come to life online.  We even employ 3D virtual tours, drones for aerial photos/video, and offer free digital staging to our photographs that can turn grey skies to blue, add artwork to empty walls, and furniture to empty rooms.  You simply won’t find better photography, video, and staging anywhere.

A MARKETING PLAN THAT IS PROVEN TO SELL HOMES FOR TOP DOLLAR

We have perfected marketing plans for every type of property on the market.  There is no such thing as “one size fits all” in marketing.  Some techniques and strategies work well in some areas and price ranges but not in others.  We’ll craft a unique marketing plan for your property to maximize its exposure and value.

MARKET UPDATES

Markets don’t just change monthly, they can sometimes change daily.  As new listings hit the market and others sell, the supply/demand ratio changes which can affect the value of your home.  We provide you with regular market updates to make it easy for you to keep your finger on the pulse of the ever-changing market.

PRICE & INSPECTION NEGOTIATIONS

We’ll guide you through the contract price negotiations and will work tirelessly to get you the price you deserve with the fewest possible concessions.  However, the negotiations rarely end with the initial offer.  The buyers often object to various “defects” found during the inspection process.  We’ll be there to ensure the inspection negotiations are handled fairly and smoothly.  

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CONTRACT TO CLOSING PROCESS

There are more than 50 tasks, objectives, and deliveries involved in taking the average seller side transaction from contract to a successful closing.  We stay on top of all of them so that you don’t have to worry about a thing.  Much of what we do is done behind the scenes as we move the process forward and keep your transaction on schedule for closing.

Our HDR Photography Makes The Ordinary Look Extraordinary

HDR (High Dynamic Range) photography is a technique that we use to create a greater range of color and contrast than what is possible with standard photographs.  Compare our professional HDR photography to ordinary listing photos below.  Our photos will make your home come to life and shine online.  It is one of the many reasons that our sellers are consistently flooded with showing requests and receive multiple offers over their asking price.  

Our Digital Staging Shows The Potential Of Underutilized Spaces

Many buyers have difficulty imagining the true potential of unfurnished spaces and get distracted by outdated, or improperly sized, furniture.  Our free digital staging service can add stylish furniture to empty rooms and even replace unflattering furniture to make your home look its best.  It makes it easy for buyers to envision how they can maximize the space which, in turn, maximizes their perceived value of your home.  

Our 3D Virtual Tours Allow Buyers To Tour Your Home Remotely

More buyers than ever are house hunting online and even buying homes remotely.  Our 3D virtual tours allow them to virtually walk through your home from anywhere in the world.  They provide buyers with an immersive experience that enables them to better appreciate the layout and flow of your home at their own pace. It’s like having an open house every day without ever leaving your home!   

Our Drones Offer A Unique Perspective Of Homes From The Sky

Drones are perfect for showing off the area surrounding your home, lending scale to larger properties, and providing context to nearby highlights and amenities.  Our drone videos and photos provide us with must-click imagery that drive increased traffic and interest to our listings.  This drone video helped us receive 17 competing offers for our seller in Verona which resulted in an accepted offer that was $80,000 over the asking price! 

Our Newest Listings & Recently Sold Homes

316 Sugar Maple Lane, Madison, WI 53593

Showings begin April 5th. Gorgeous 4 bed, 2.5 bath two-story...Read More→

$589,900

7255 Lily Ln, Middleton, WI 53562

$775,000 Rare opportunity to own one of Middleton’s most exclusive...Read More→

Accepted Offer

4826 Breakers Rock Road, Middleton, WI 53597

Exclusive views of prestigious Bishops Bay Golf Course & wooded...Read More→

Sold $1,675,000

5647 Shenandoah Drive, Waunakee, WI 53597

This like-new home in Carriage Ridge turns 2 years old...Read More→

Sold $960,000

7708 Welcome Drive, Middleton, WI 53593

Spacious 1.5 acre corner lot in Sauk Point Estates. This...Read More→

Sold $820,000

1711 Dunwoody Lane, Waunakee, WI 53597

Elegant, open-concept 3800+ sq/ft 2-story w/ 5 beds & 3.5...Read More→

Sold $730,000

1612 Savannah Way, Waunakee, WI 53597

Elegant, open-concept 4000+ sq/ft ranch w/4 beds & 3.5 baths...Read More→

Sold $726,000

704 West Shore Drive, Madison, WI 53715

Beautifully updated home on Monona Bay w/riparian rights, private pier...Read More→

Sold $700,000

2106 Peaceful Valley Parkway, Waunakee, WI 53597

Executive Ranch perfectly located in Southbridge, across from Peaceful Valley...Read More→

Sold $675,000

2900 Forest Down, Fitchburg, WI 53711

Opportunity awaits you to make this remarkable home yours! Located...Read More→

Sold $655,000